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Pamphlet

This pamphlet was sent to market research companies to promote Play the Field, a new offering from Analytical Computer Service.  The football imagery and text of the brochure caught the attention of those who received it and generated numerous leads and business. The service was designed to make data collection in malls more accurate and efficient.

Typically, mall-based data collection agencies conducted surveys on paper and then shipped them back to the research company for data entry after the interviews were completed. But there was a dilemma. The delay between the time the surveys were administered and all the data were shipped back meant that often the supplier would find that quotas had not been filled correctly and/or the surveys were incomplete.

When clients used Play the Field, Analytical shipped the surveys on floppy disks to the mall locations and each night the data files were electronically transmitted to Analytical for processing.  Agencies were notified of any errors so that they could easily interview additional respondents, as needed.

Front Cover Text:

You’re invited to PLAY THE FIELD

THE SERVICE FROM ANALYTICAL COMPUTER THAT LETS YOU BE A PLAYER IN THESE ECONOMIC TIMES.

PLAY THE FIELD MAKES IT POSSIBLE FOR YOU TO OFFER YOUR CLIENTS COMPUTER-AIDED INTERVIEWING WITHOUT ANY ADDITIONAL STAFF, SOFTWARE OR EQUIPMENT.

Inside Cover Text:

YOU HAVE THE COMPETITIVE SPIRIT

You’re a pro looking or a new game. You’d like to offer your clients CRT interviewing, but now is not the time to hire staff and buy equipment.

LET US BE YOUR QUARTERBACK

We are the developers of ACS-QUERY and ACS-QUERY SOLO, the leading PC-based computer-aided interviewing software systems.

We will:

  • Program your questionnaire on ACS-QUERY (for telephone surveys) or ACS-QUERY SOLO (for mall studies);
  • Send it to you and your clients for final approval;
  • Make field disks and send them to your favorite interviewing sites, to our own Survey Center, or to one of the many users of our software;
  • Provide the field with technical support;
  • Collect the data and convert it to an ASCII file for you to process, or process it for you.

SO PLAY THE FIELD WITH OUR TEAM THIS YEAR … AND WIN ONE FOR YOUR COMPANY!